Hailey Bieber is an American model, media personality, and entrepreneur best known for her fashion career, her marriage to Justin Bieber, and founding the skincare brand Rhode. Born on November 22, 1996, in Tucson, Arizona, she is the daughter of actor Stephen Baldwin and graphic designer Kennya Baldwin. Her full name is Hailey Rhode Bieber, née Baldwin.
From her early days as a ballet dancer to becoming one of the most-followed celebrities on social media, Hailey Bieber has built a multifaceted career. She first gained attention as a model, working with top fashion houses and appearing on major magazine covers. In 2022, she launched Rhode, a skincare line that quickly became a commercial success and was later acquired by e.l.f. in a deal valued at around $1 billion.
Her personal life, particularly her marriage to pop star Justin Bieber, has kept her in the public eye. The couple welcomed their first child, a son named Jack Blues Bieber, in August 2024. This article provides a fact-based overview of Hailey Bieber’s biography, net worth, family, business ventures, and social media presence, drawing on verified sources.
Who is Hailey Bieber?
Key Insights
- Hailey Bieber is both a model and entrepreneur, building her brand beyond celebrity marriage.
- Her skincare line Rhode achieved rapid success through digital marketing and personal branding.
- She maintains a strong social media presence with over 50 million followers on Instagram.
- Her personal life (marriage to Justin Bieber, becoming a mother) drives significant public interest.
- Net worth estimates vary due to multiple income streams (modeling, endorsements, business).
| Fact | Details |
|---|---|
| Born | November 22, 1996 in Tucson, Arizona, USA |
| Parents | Stephen Baldwin (father), Kennya Baldwin (mother) |
| Siblings | One sister: Alaia Baldwin |
| Marriage | Married Justin Bieber in September 2018 |
| Children | Son Jack Blues Bieber (born August 2024) |
| Height | 1.73 m (5 ft 8 in) |
| Net Worth | Approximately $5 million (2024 estimate) |
| Brand | Rhode – launched June 2022 |
Hailey Bieber was raised in Arizona and later New York. She trained as a ballet dancer but shifted to modeling after a foot injury. Her modeling career began in her teens with Ford Models and later IMG Models. She has worked with major brands including Tommy Hilfiger, Ralph Lauren, Guess, Philipp Plein, Saint Laurent, and Versace, and appeared on the covers of magazines such as Vogue, Elle, Harper’s Bazaar, and L’Officiel.
What is Hailey Bieber’s net worth?
Estimating Hailey Bieber’s net worth is not straightforward. Various sources place the figure between $3 million and $8 million, with a commonly cited estimate around $5 million as of 2024. No official statement has been made by Bieber or her representatives, so this remains an approximation.
How did Hailey Bieber earn her net worth?
Her income streams are diverse. Modeling contracts with high-end brands and magazine covers provided early earnings. She has also benefited from brand endorsements and paid social media partnerships. The most significant financial development came with the launch of Rhode. According to Wikipedia, Rhode generated $212 million in sales in the fiscal year ending March 31, 2025. e.l.f. announced a $1 billion acquisition of the brand, with Bieber remaining as chief creative officer and head of innovation. A luxury-business profile from Luxus Plus reports a different acquisition figure: $800 million plus up to $200 million more if growth continues. Either figure represents a major turning point in her career.
What is Hailey Bieber’s career background?
Before Rhode, she built a solid modeling career. Business of Fashion notes she started modeling at age 15 and signed first with Ford Models before joining IMG. She later expanded into television appearances, hosting roles, and social media influence, all of which contributed to her income.
No official figure has been confirmed. The wide range reflects different methodologies and the difficulty of valuing private business ownership and future earn-outs from the Rhode acquisition.
Is Hailey Bieber married and does she have children?
Yes, Hailey Bieber is married to Canadian singer Justin Bieber. The couple first had an on-and-off relationship, reconciled in 2018, got engaged in July 2018, and confirmed their marriage later that year. They held a second wedding ceremony in South Carolina in 2019.
Who is Hailey Bieber married to?
She is married to Justin Bieber, one of the best-selling music artists in the world. Their relationship has made them one of the most-followed celebrity couples globally, according to Wikipedia and multiple media reports.
When did Hailey Bieber get married?
The civil ceremony took place in September 2018, and the couple publicly announced their marriage later that November. A larger religious ceremony was held in South Carolina on September 30, 2019.
Does Hailey Bieber have a baby?
Yes, Hailey Bieber gave birth to a son, Jack Blues Bieber, in August 2024. The exact date of birth has not been publicly confirmed. The pregnancy was announced earlier in 2024.
What is Hailey Bieber’s son’s name?
The couple’s son is named Jack Blues Bieber. This information is reported by Justin Bieber Fandom and Famous Birthdays.
What is Hailey Bieber’s skincare brand Rhode?
Rhode is a skincare brand founded by Hailey Bieber and launched on June 15, 2022. The name comes from her middle name, Rhode. The brand focuses on affordable, effective skincare products, utilizing a direct-to-consumer model and limited drops to create demand.
What products does Rhode sell?
Rhode’s product line initially included a peptide lip treatment and a barrier restore cream, later expanding to more skincare items. The brand has built a loyal following through social media marketing and positive reviews. According to Wikipedia, Rhode generated $212 million in sales in the fiscal year ended March 31, 2025, and was acquired by e.l.f. for $1 billion.
Why is Hailey Bieber’s brand called Rhode?
She chose the name because Rhode is her middle name. In her Instagram bio, she describes herself as “Founder, Chief Creative Officer, and Head Of Innovation @rhode,” as noted on her Instagram profile.
Rhode’s success demonstrates the power of celebrity-driven direct-to-consumer marketing. The brand’s emphasis on simplicity and quality, combined with Hailey Bieber’s personal influence, allowed it to quickly capture market share in the competitive skincare industry.
How does Hailey Bieber engage with fans on social media?
Hailey Bieber uses social media as a primary channel to connect with her audience. She shares behind-the-scenes content, skincare tips, lifestyle updates, and mental health discussions. Her presence spans Instagram, TikTok, and other platforms.
What is Hailey Bieber’s Instagram handle?
Her official Instagram handle is @haileybieber. As of 2024, she has more than 55 million followers, according to profiles from Luxus Plus and Famous Birthdays. Some sources cite over 57 million followers.
How many followers does Hailey Bieber have on Instagram?
Estimates vary but consistently place the number above 55 million. Her large following makes her one of the most-followed fashion and beauty influencers on the platform.
What does Hailey Bieber post on TikTok?
On TikTok @haileybieber, she posts casual, relatable videos including skincare routines, outfit inspirations, and glimpses into her daily life with Justin Bieber. The content aligns with her brand as a modern lifestyle influencer.
Key Milestones in Hailey Bieber’s Life
- – Born in Tucson, Arizona.
- – Begins modeling career with Ford Models.
- – Appears in Vogue and other major magazines.
- – Marries Justin Bieber (civil ceremony in Sept, public in Nov).
- – Launches skincare brand Rhode.
- – Gives birth to son Jack Blues Bieber.
- – Continues growing Rhode and social media presence.
What is confirmed and what is unclear about Hailey Bieber?
| Topic | Status | Explanation |
|---|---|---|
| Net worth | Uncertain | Various sources estimate between $3–8 million; no official statement. |
| Exact date of son’s birth | Uncertain | Reported as August 2024, exact day not publicly confirmed. |
| Marriage details | Certain | Publicly married in 2018, confirmed by multiple official sources. |
| Height | Certain | Listed as 5 ft 8 in on Wikipedia and verified by multiple fashion sources. |
Why is Hailey Bieber a significant cultural figure?
Hailey Bieber represents the modern influencer-entrepreneur. She has leveraged her celebrity status — initially derived from her family name and marriage to Justin Bieber — to build a direct-to-consumer brand that resonates with a young, digitally native audience. Rhode’s success in the competitive skincare market highlights effective use of social media and scarcity marketing through limited drops. Her marriage has drawn continuous public and tabloid attention, often involving comparisons to past relationships, but Bieber has largely maintained a focus on her professional endeavors. She also uses her platform to discuss mental health, further solidifying her role as a relatable public figure.
Where can I find reliable information about Hailey Bieber?
Several authoritative sources provide verified details about Hailey Bieber. For more profiles on public figures, see our article on GK Barry – Real Name, Age, Partner and Net Worth.
“Hailey Rhode Bieber (née Baldwin; born November 22, 1996) is an American model, socialite, media personality, and businesswoman.”
— Wikipedia
“Founder, Chief Creative Officer, and Head Of Innovation @rhode”
— Instagram bio
“Hailey Rhode Bieber (née Baldwin) is an American model and television personality.”
— IMDb
Additional reliable sources include Business of Fashion, Fashion Gone Rogue, and the official Rhode website. For another detailed celebrity profile, you can also read about GK Barry – Real Name, Age, Partner and Net Worth.
What is the final takeaway about Hailey Bieber?
Hailey Bieber has successfully transitioned from a model and celebrity spouse to a respected entrepreneur with a rapidly growing skincare brand. While her personal life continues to attract attention, her business achievements — particularly the launch and acquisition of Rhode — demonstrate a strategic acumen that sets her apart in the influencer economy.
Frequently Asked Questions
What is Hailey Bieber’s ethnicity?
She is of mixed ancestry including English, German, Scottish, and Irish.
What did Hailey Bieber do before Rhode?
She worked as a model for brands like Ralph Lauren, Tommy Hilfiger, and appeared in music videos.
Where does Hailey Bieber live?
She resides in Los Angeles, California, with Justin Bieber.
Does Hailey Bieber have any tattoos?
Yes, she has several small tattoos including a cross and the letter ‘B’.
Is Hailey Bieber on YouTube?
She does not have a prominent YouTube channel but appears in videos on other channels.
How tall is Hailey Bieber?
She is 5 ft 8 in (1.73 m) tall.
What is Hailey Bieber’s real name?
Her full name is Hailey Rhode Bieber, née Baldwin.
Who are Hailey Bieber’s parents?
Her father is actor Stephen Baldwin and her mother is graphic designer Kennya Baldwin.
When did Hailey Bieber get married?
She married Justin Bieber in September 2018, with a second ceremony in 2019.
What is Hailey Bieber’s son’s name?
Her son’s name is Jack Blues Bieber, born in August 2024.
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Leon Carter is Celebrity & Royals Correspondent at CultureObserver.uk, covering celebrity news, royal coverage and red-carpet reporting.